Five plays for distribution teams

Use the same signal five different ways.

A good distribution team doesn't prospect the same way every quarter. Sometimes you're launching a program, sometimes defending shelf space, sometimes trying to displace a competitor, sometimes mapping where the market is already built before territory goals are assigned. Seven16 Intel gives your team a cleaner map for each play.

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The playbook

Five plays. Same anatomy.

Each play is one filter + one decision + one expected outcome. Read the play, run the filter in the app, send the list to whoever owns the outreach.

01

Displace competitor paper

Who
Carrier distribution teams, MGAs with overlapping appetite
Signal
Carrier-appointment intelligence (Pillar 3)
When
You need to win appointments from agencies already appointed with competing carriers.
Action
Pull a list of agencies holding the carriers your program competes against. Open the conversation with context — not a cold pitch.

Result: Appointment conversations open with a documented problem ("your current paper restricts X risk class"), not a generic ask.

02

Launch a new program

Who
MGA / MGU launch teams, program administrators, carriers spinning up new product lines
Signal
Vertical specialization (Pillar 4) + state/carrier filtering (Pillar 5)
When
Before your first campaign goes out on a new vertical or product line.
Action
Build a vertical-specific agency list filtered by state, carrier appointment, and specialization pattern.

Result: Outreach lands on agencies that already understand the target risk class and have a reason to care when your team calls.

03

Map white space

Who
VP of Distribution, carrier strategy teams, MGAs building territory plans
Signal
Carrier-appointment intelligence + state/vertical filters
When
Before assigning territory goals to BDMs.
Action
See where competitor appointments are concentrated and where your own distribution footprint is thin. Pull the full agency universe filtered by appointment status, vertical, and state.

Result: Territory plans built on observable distribution geography, not BDM intuition.

04

Identify specialist agencies

Who
Specialty wholesalers, vertical-focused MGAs, program teams launching vertical-specific products
Signal
Specialization Tier scoring (Pillar 8) + vertical intelligence (Pillar 4)
When
When you need a vertical-specific recruit list, not a generic commercial-agency dump.
Action
Sort by Specialization Tier within the vertical. Ignore generalists who only write the line occasionally; prioritize agencies with repeated appointment behavior inside the target vertical.

Result: Recruit lists shrink to agencies with proven vertical book — higher conversion per BDM hour.

05

Reduce wasted outreach

Who
Any distribution team running outbound campaigns
Signal
Verified Freshness + Carrier Diversity scoring
When
Before every campaign send.
Action
Filter out captive agencies, single-carrier program shops, and stale records. Score remaining list by carrier diversity and verification recency.

Result: Fewer names on the list, higher fit per name, fewer wasted BDM hours.

Bring your play

We'll show you the signal.

Browse the directory free, filter by carrier appointment, and build a recruit list for the play you're running this quarter. If your play is an Enterprise+ motion — program launch, territory rebuild, multi-state distribution expansion — talk to the distribution team directly.

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