Methodology

How the signal is built. Open scoring. No black box.

Every agency in the directory is scored on three independent signals — Volume, Specialization Tier, and Carrier Diversity — so you can stop guessing which agencies will actually move when you call. The carrier list per vertical, the scoring thresholds, and the verification cadence are all published here. The IP is the assembly of the data, not a secret algorithm.

The data pipeline

From state filings to a verified recruit list.

Six steps. Source → Normalize → Map parent/child → Score → Verify → Export. Each step is observable, auditable, and re-runnable. We rebuild the pipeline against the latest state filings every month.

  1. Step 01

    Source

    State DOI filings + carrier-published agency lists + verified web/LinkedIn enrichment. No bot scrape; no purchased lookalike data.

  2. Step 02

    Normalize

    De-dupe agency entities across state filings, reconcile location-vs-parent records, standardize carrier names against a canonical roster.

  3. Step 03

    Map parent/child

    400+ child writing companies mapped back to ~60 parent groups so the appointment list reads as a book-of-business inventory, not a wall of brand names.

  4. Step 04

    Score specialization

    Per-agency Specialization Tier computed against the curated specialty-carrier roster for each vertical. Tiers: Exposure (2 carriers), Growing (3+), Specialist (5+).

  5. Step 05

    Verify contacts

    Producers + branch managers + presidents validated via dual-agent verification pipeline. 85.6% verified email rate across 135K+ contacts.

  6. Step 06

    Export

    Filtered list exported on demand with verified emails, mobiles, LinkedIn URLs, agency websites. Refreshed monthly against state filings.

Scoring definitions

Four columns the recruit list ranks on.

Every score below has a published formula. Use these definitions when briefing a new BDM, handing off a list to a producer team, or evaluating whether the methodology fits your appetite.

Specialization Tier

Per-agency, per-vertical tier reflecting how many specialty carriers in that vertical the agency holds appointments with.

Exposure
2 specialty carriers in the vertical
Growing
3+ specialty carriers
Specialist
5+ specialty carriers — proven vertical book

Diversity Index

Carrier breadth across the agency's full appointment list. Distinguishes captive shops (1-2 carriers) from independent agencies (10+ carriers).

Concentrated
1–3 carriers (often captive or program-shop)
Standard
4–9 carriers
Broad
10+ carriers (independent multi-line)

Composite Score

Combination of Volume (raw appointment count), Specialization Tier (vertical depth), and Diversity Index (carrier breadth). Used to rank-sort recruit lists.

Volume signal
Raw count of carriers + total policy-binding capacity
Specialization signal
Vertical-specific tier weight
Diversity signal
Independence multiplier (captive penalty)

Verified Appointment

Carrier appointment confirmed via at least two independent sources: state DOI filing + carrier-published roster, OR state DOI filing + agency's own public attestation.

Sources required
≥2 independent confirmations
Refresh cadence
Monthly re-verification
Stale flag
Surfaced when >60 days since last confirmation

Anti-claims

What this methodology does not promise.

The discipline of a defensible methodology is being honest about what it does NOT do. Four anti-claims, written up front so nobody has a surprise conversation downstream.

Not a carrier appointment guarantee

A 'Verified Appointment' means we've confirmed the relationship existed within the verification window. It is not a promise the agency will accept your producer agreement, bind your appetite, or maintain appointment status with the carrier going forward.

Not underwriting advice

Specialization Tier reflects observable appointment behavior — not risk-quality assessment, underwriting approval, or carrier appetite alignment with your specific program. Your underwriters still make the appetite call.

Not a scraped spam list

Contacts are validated via dual-agent verification (web + LinkedIn + carrier-published) and refreshed monthly. We do not bulk-scrape, do not purchase third-party contact lists, and explicitly exclude consumer-data sources from the directory.

Not a substitute for producer judgment

The methodology produces a recruit list, not a close. Your producers still need to read the agency, run the conversation, and earn the appointment. Seven16 Intel is a better starting list — not an autopilot.

If the methodology produces a number you disagree with on a specific agency, email us. The carrier mapping per vertical is a living document maintained by working underwriters. Real-world feedback from buyers running the recruit list against their producer team is how the mapping improves.

From doctrine to product

See the methodology applied to 12 verticals.

Every vertical card on /verticals is this framework in production. Specialty carrier list, agency counts by tier, refresh cadence — all visible per vertical.