Agencies are scored on Volume, Specialization Tier, and Carrier Diversity to make prioritization more disciplined. Carrier mappings, scoring thresholds, source limits, and freshness limits are published here. The signal supports judgment; it does not replace confirmation.
Carrier relationships with source metadata where available.
Producers + license states + agency affiliations.
Federal identity keys join across 50 state feeds.
The data pipeline
Six steps: Source → Normalize → Map parent/child → Score → Review → Export. The current production inventory is batch-loaded, and source/freshness coverage varies. The admin upload surface validates and logs files but does not import them yet.
Assemble agency, carrier, contact, and market records from public references and licensed source files. Source metadata is incomplete on some records.
De-dupe agency entities across source files, reconcile location-vs-parent records, and standardize carrier names against a canonical roster.
400+ child writing companies mapped back to ~60 parent groups so the appointment list reads as a book-of-business inventory, not a wall of brand names.
Per-agency Specialization Tier computed against the curated specialty-carrier roster for each vertical. Tiers: Exposure (2 carriers), Growing (4+), Specialist (7+).
Work-contact fields may include email, mobile, LinkedIn, and agency website data. Availability does not mean every field has been independently confirmed.
Filtered lists can include the work-contact fields present on each record. Confirm critical details before outreach.
Scoring definitions
Every score below has a published formula. Use these definitions when briefing a new BDM, handing off a list to a producer team, or evaluating whether the methodology fits your appetite.
Per-agency, per-vertical tier reflecting how many specialty carriers in that vertical the agency holds appointments with.
Carrier breadth across the agency's full appointment list. Distinguishes captive shops (1-2 carriers) from independent agencies (10+ carriers).
Combination of Volume (raw appointment count), Specialization Tier (vertical depth), and Diversity Index (carrier breadth). Used to rank-sort recruit lists.
An agency-carrier relationship with populated source metadata. This does not establish that the relationship is current or independently confirmed twice.
Anti-claims
The discipline of a defensible methodology is being honest about what it does NOT do. Four anti-claims, written up front so nobody has a surprise conversation downstream.
A source-attributed relationship is a targeting signal, not proof of current appointment. Confirm the relationship, appetite, and producer-agreement status directly before acting.
Specialization Tier reflects observable appointment behavior — not risk-quality assessment, underwriting approval, or carrier appetite alignment with your specific program. Your underwriters still make the appetite call.
Contact fields are work-contact data assembled from available sources. Field presence is not a universal verification claim, and consumer-data sources are explicitly excluded from the directory.
The methodology produces a recruit list, not a close. Your producers still need to read the agency, run the conversation, and earn the appointment. Seven16 Intel is a better starting list — not an autopilot.
From doctrine to product
Every vertical card on /verticals applies this framework in production: specialty carrier list and agency counts by tier, with source limitations stated plainly.